At drifter I art directed and designed a series of print collateral for a variety of Accor Hotels brands. From Billboards, full page magazine ads as well as in-hotel posters coasters etc... These campaigns were also supported by digital display banners.
I had the pleasure to come up with a variety of flavours and themed campaigns that started off of the success of my Naughty or Nice Christmas idea. I was the Art Director and designer responsible for the ideas, designed the packaging and the print media which included the use of stock and my own photography.
It was fun taking the photography and TVC assets and amplifying them into becoming an integrated campaign. Here are some of the print and OOH designs I art directed and designed.
Kmart Tyre and Auto Service
I art directed and designed a print asset toolkit that included a series of in-store posters and print advertising layouts to be used nationally. These were customisable so franchisees could localise them.
This project required evolving the existing brand guidelines and defining the next chapter of the brand.
Art Direction over the photography and hand lettered typography I Designed a variety of POS posters for Bulleit Bourbon. Requiring a high level of compositing for a variety of sizes and the inclusion of product shots in post.
Médecins Sans Frontières
A relatively simple design task as far as layout was concerned. It did require going through the photography library to select the most emotive shots. They needed to pull on the heart strings, be inspirational and pull the viewer into the situation to make them feel empathetic.